Selling

5 Secrets How to Write a Real Estate Listing Description That Sells

Story Highlights
  • #1 Describe the Property Accurately
  • #2 Use the Right Words
  • #3 Focus on Uniqueness
  • #4 Proofread and Edit
  • #5 Include Visuals

Having a good listing description for your property is crucial for selling it. That’s why it’s so important to know how to write a description for real estate that sells.

Luckily, there are certain tips and tricks you can follow to make your real estate listings stand out. Here are five secrets on how to write a real estate listing description that sells:

#1 Describe the Property Accurately

First and foremost, you need to describe your property accurately.

It’s quite obvious, yet many sellers still tend to forget about the importance of doing so.

If you are too vague, you might end up having an ineffective listing that won’t persuade your potential clients to get in touch with you and check out the property. On the other hand, being overly descriptive won’t do you any good either – your audience might get the wrong idea about your property.

Make sure that you don’t add any details about the property that aren’t actually true. You don’t want to misguide your audience. At the same time, consider leaving out some of the super basic information that is obvious.

For example, saying that there is a park not far away can be perfect if the park is indeed not far away. However, if the park is actually much farther away, you might want to add that getting to the location requires a car.

In addition to all of that, make sure that you talk about all the details you would usually list in a description for a property like yours. Check out other similar listings and see what they contain.

Go over all the same aspects of your own property in your description. Likewise, if you see some obvious mistakes in those listings, try to avoid them while writing yours.

#2 Use the Right Words

Though getting all the correct information about your property is important, the way you word everything is also essential.

You need to use the right words throughout the whole listing to really get all the parts in place and make sure that your potential buyers don’t misinterpret anything.

Here are some ways you can work on your wording:

  • Choose Adjectives Carefully: Adjectives are great for describing your property in an illustrious way. The downside, however, is that you might end up creating an unrealistic picture of what your property is like. Or, on the contrary, you could make your property seem worse than it actually is. Consequently, it is essential that you choose all your adjectives carefully.
  • Use Words That Provide Value: Another thing you should definitely do is to use words that provide value. It’s easy to make your descriptions too vague or insubstantial which is why you need to use more words that will actually make a difference and communicate the right information to your potential buyers.
  • Avoid Words Considered Red Flags: There are some words that are considered red flags. These words and phrases could drive away or scare your audience which will prevent you from selling your property quickly. Avoid them to prevent such misunderstandings from happening.

#3 Focus on Uniqueness

One interesting technique you might overlook at first is focusing on uniqueness.

Just think about it: there are so many other properties like yours. Some of them might be offered for a lower price which could potentially make them more appealing to your own potential buyers.

That’s why you need to find a way to persuade your audience that your offer is much better and they will benefit from it more.

Obviously, focusing on uniqueness can help you accomplish this. The unique element of your property could be pretty much anything. Perhaps it’s the aforementioned park not far away from where families can spend their time together. Or maybe you have a pool. Your property could be located in a good neighborhood or your house or apartment might have had a makeover recently.

Whatever this uniqueness is, focus on it. If you can’t find a single selling point, try to highlight various peculiar features of your property. Having several of them will also help you sell your property faster as it will show your property in a good light.

#4 Proofread and Edit

Obviously, not everyone likes proofreading and editing, but both of them are essential for creating the best real estate listing you can. Once your listing is all set and done, make sure to check such aspects of your description as:

  • Grammar: Are you using grammar correctly?
  • Punctuation: Is all the punctuation in place? Are the sentences simple enough to understand?
  • Spelling: Are there any spelling errors? Are you using any rarely used phrases or words that could be misunderstood?
  • Reading Score: Is the reading score high enough? Do you have too much passive voice? Do you use too many adverbs and complicated phrases?

#5 Include Visuals

Last but not least, to really make your real estate description works, you need to include appealing visuals that will grab the attention of your audience.

Moreover, these visuals are also meant to persuade your potential buyers to check out your property by visiting it. Visuals are also needed to showcase what your property looks like because simple descriptions might not always be enough to get the full picture.

The best you can do is use a variety of visuals. Firstly, use photos of all the parts of your property. Secondly, use videos to enhance the experience and show the space in motion. Thirdly, use schemes and maps to place the real estate in perspective and better explain how the property looks schematically.

All of these will help you persuade your potential clients that your property is the best one for them.

Final Thoughts

All in all, writing real estate descriptions is actually not as difficult as it perhaps may seem at first. Use the techniques described in this article to create the perfect listing for your property and sell it to a good buyer for an appropriate price.

About the author: Tiffany Porter has been working as a Chief Writer at Online Writers Rating reviewing a variety of writing services websites. She is a professional writing expert on such topics as digital marketing, blogging, design.  She also provides consultations and creates expert writing materials for the Best Writers Online review website.

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