5 Great Ideas for Real Estate Marketing in 2020

If you’re a seasoned real estate agent or someone who is only starting out, you are probably aware that you need your marketing strategy to be spot on if you’re to stand out among your fierce competitors this year.

With more and more people employed in this sector, it has become increasingly difficult to find one’s way to clients.

That’s why you need to prepare an excellent marketing strategy to help you boost your visibility and allow prospective clients to find you easily. Luckily, there are many great ways to achieve this goal and we’ve decided to focus on those we believe will be crucial this year:

#1 – Social media

It’s now inevitable when it comes to reaching out to existing and potential clients, regardless of the industry you work in.

Real estate is not different from other industries and all companies and brokers are using social media to gain a competitive advantage.

However, to truly make the most of it, you need to know what and how to use it. It seems that Facebook is the most popular platform among real estate agents, who use it to promote their services and connect with prospective clients.

However, you should not limit your efforts to Facebook alone. Instagram and Pinterest are two photo-sharing platforms that are used for sharing images and videos and that’s something every real estate agent simply has to do.

Finally, there is YouTube, another immensely popular option, equally popular among experts and potential home buyers, who browse videos of various real estate they are interested in.

Which one is the best platform for you? Only time will tell, but ensuring your regularly-updated presence on more than one is definitely the way to go.

#2 – Videos

Long gone are the days when potential buyers would be satisfied to look at the pictures of real estate on offer. They now expect to watch videos and they want those videos to be created professionally.

Besides recording a walk around the property and showing every room of the house, you should also consider creating themed video content that will present you as a professional in your niche.

One idea is to share video content with your dream houses, tips on selecting the right property or what you believe is important when selling or buying a home.

The more personal your videos are, the better reception they will have, but don’t forget that buyers’ expectations regarding the standards of your video content are quite high these days.

#3 – SEO

With so much fuss around SEO and its role in digital marketing, it’s no surprise that the real estate industry also needs to pay attention to it.

The aim of a good SEO strategy is to provide quality local leads on autopilot, which means fewer cold calls, meetings with unqualified prospects, but more revenue.

With more than 90% of home-buyers using the Internet, it’s vital that you and/or your agency can be discovered easily. Even if the company you’ve hired to put you among the first search results doesn’t have all the SEO resources and know-how, it can turn to a reliable company providing comprehensive white label SEO programs.

This is important since almost most buyers search online for property listings as the first stage of their journey. So, if you want people to know you have what they need, give your SEO strategy the attention it deserves.

#4 – Mobile-friendly website

Many people use phones and tablets on the go to look for information. They search while traveling, commuting, sitting on a bench in a park or late at night from the comfort of their bed.

That’s why your website should feature a mobile-friendly web design, which will allow buyers to view every page and piece of content from your website properly.

If you have the resources, it would be great if you could create a mobile app, where prospective buyers can review listings and provide you with feedback and reviews. Such an app also plays an important part when it comes to getting in touch with clients quickly and easily.

#5 – Customer service

People love getting recommendations for almost everything.

They are more likely to hire an expert if they’ve heard positive comments about them from someone they trust. This is especially true when it comes to spending a large amount of money.

Instead of juggling a number of listings, partners, buyers, renters, and sellers, you can opt for a robust customer relationship management system, which can help you organise and manage the constantly changing information properly. In today’s world, offering outstanding customer experience simply has to be your top priority.

These are just some of the important elements to consider, but without them, your chances of standing out in the real estate crowd will be minimal. So, roll up your sleeves and focus on the things that help you distinguish yourself from your competitors.