Within the high-paced marathon that Johannesburg essentially is, lies a hub of untapped creative talent, which booms from the pulses of its Y-Generation. Brad Cheshire is one such pulse and he chooses the art of photography to ensure that his creative blood keeps pumping.
Born in the heart of Johannesburg, he first realised his passion for capturing life moments through a lens at the age of 8 and has never looked back.
Armed with his Hasselblad and his determination to execute every shot with perfection as his only shield, he has travelled from Hong Kong to Scotland, finding inspiration in what we take for granted with our naked eye and has found himself back in Johannesburg finding beauty in life as we know it.
This young artist has a humble approach to life and his work. No shoot is considered too difficult whether he finds himself crawling on the ground or hanging from a building to get that shot!
There are no boundaries to the assignments he will undertake and he considers himself an all-rounder who embraces each experience as a learning curb. With his friendly nature and a beaming smile he makes his clients feel welcome while not only forming a good business rapport but a friendship as well.
Based in the Johannesburg area, he is also willing to travel to various destinations to accommodate his clients.
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