Real Estate Professionals

5 Tips For Real Estate Agents On How to Use a Video Marketing Strategy

Story Highlights
  • #1 Plan Your Strategy
  • #2 Humanise Your Videos
  • #3 Build Trust Gradually
  • #4 Place Videos Strategically
  • #5 Have Your Own Standards

Video marketing has been used successfully across multiple industries and fields thanks to its large returns and incredible effectiveness when compared to other digital marketing tactics.

And, likewise, it can also be used for real estate. Hence, here are the five tips for real estate agents on how to use a video marketing strategy:

#1 Plan Your Strategy

First and foremost, you need to plan your strategy.

You can’t just jump in and start doing whatever you wish with video marketing because you will only make a mess out of it as a result.

But if you do have a solid strategy that you can follow closely (though you should still be flexible to an extent to be able to adapt to difficult situations), you will struggle way less with your video marketing campaigns and will achieve much better results.

The first thing you should do is set aside an adequate and appropriate budget.

If it is too small, you might not be able to do everything you need to do to achieve even minimal success. If the budget is too big, you can end up spending too much while getting poor returns.

Then, once you have a budget set and ready, you will need to plan all of your actions around it, including your expectations, goals, and deadlines. Always remember what budget you have and how much you can spend because even a small budget can be effectively used.

#2 Humanise Your Videos

The next thing you need to focus on is the humanisation of your videos. If you make them out to be too “serious” or “professional”, you can end up having videos that look lifeless.

You don’t want them to look corporate – after all, the best videos are the ones that have character or some kind of personality.

That’s why it’s crucial that you work on humanising your videos to breathe some life into them and get them to work the way you want them to.

Humanising your videos can start with making the narration more playful and casual. It doesn’t have to be something big at once – taking baby steps will be more than enough.

In addition to that, you need to work on selling the lifestyle and location of your property as much as selling the property itself. Giving the location and lifestyle appeal will also help you to humanise the property itself rather than only humanising your videos.

People want to “feel” your property which can be done through the humanisation of location and lifestyle.

#3 Build Trust Gradually

Another thing you should do is to gradually build trust with your audience. This will allow you to establish yourself as an authority in your field both among your target audience and your competitors.

At the same time, it will help you connect with your audience on a more personal level and develop a long-term relationship that will ignite loyalty in your clients.

And loyal clients are the ones who come back and even bring other clients!

To build trust, you need to take things one step at a time. It doesn’t happen instantly, but there are some things you can do to have some kind of progress.

Using testimonials is probably one of the most effective ways to build trust, but you can also implement user-generated content or UGC (in other words, content related to your brand that’s created by someone who’s not an official representative of your business).

Collect testimonials and UGC on social media and review sites and then use the two on your social media profiles and on your website. You can also include them on your real estate listings when possible.

#4 Place Videos Strategically

One thing many real estate agents and marketers forget about is placing videos strategically.

It is kind of a subtle technique that requires some practice and knowledge to be done right, but even starting to implement it into your overall strategy can be a big gamechanger.

To put it simply, placing videos strategically is about finding the right time and space for them to be placed in so that they have the maximum effect on their intended target audience.

So, for example, one of your potential clients might not be sure whether they want to pay a visit to one of your properties, or whether they should give it a pass and look for something different.

A strategically-placed video with some customer testimonials (or an overview of the said property) could change their minds completely and convince them to pay a visit and see for themselves what the property is all about.

#5 Have Your Own Standards

Last but not least, you should always have your own standards for all the video content you produce.

In a way, this should be an essential part of your video marketing strategy, but your video standards could also stand on their own as a kind of a set of rules or requirements for all the videos you create and the way you use them afterward.

Here are some things to consider when creating your own video marketing standards:

  • Video Length: How long will your videos be? If you will be working with different formats, how long will the length be for each format?
  • Video Format: Which video formats will you be working with? How will you structure your videos? What will you usually include in them (beginning, middle, ending)?
  • 360 Videos and VR/AR: Will you be using 360 videos or such technologies as Virtual Reality and Augmented Reality?
  • Quality Requirements: What are the quality requirements for each video in terms of image and sound?
  • Extra Info Rules: Which tags, and keywords will you use? How will you write the titles and descriptions for your videos?
  • Video Placement: How and where will you place your videos strategically?

Final Thoughts

To sum up, video marketing is definitely one of the most effective digital marketing techniques out there and it should definitely be used by real estate agents to find more potential customers and sell properties successfully.

About the author: Tiffany Porter is a professional writer. She writes for different news portals and thematic blog reviews that help her stay at the heart of the programming and technology news. She also provides consultations and creates expert writing materials for the college paper writing service reviews websites. 

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